Small business are faced with a world completely unforeseen just a few short months ago. Despite the government's best efforts, the ultimate survival for most of these businesses will rise and fall with the critical decisions made by the owners. Should they tweak the successful model? Maybe restructure some debt, negotiate with the landlord regarding the rent, change their hours of operation and let go a few employees.
Or should they tear down their entire process from top to bottom and begin anew? A new location, focus on a different aspect of the operation, seek new capital and bring on a new partner with a different vision for success?
Or should they move forward with a blend of both approaches? Regardless of the choice, the owner should make a plan with an advisor that has experience with distressed situations and/or the startup community. A failure to plan is a plan to fail.
“This isn’t a restart. This is a startup,” said Mr. Bebenroth. “The model has changed so much,” he added. “It is a new company.”